Sociology Essay Example | Topics and Well Written Essays - 250 words

Sociology - Essay Example The research methods should be realized as means of acting on the environment and their quality can be judged by their ability to yield reliable results. The act of making observations in life is largely dependent on personal fancy, bias, ideological preferences etc. Therefore, the scientific process of building reliability and validity in life is essential and it should be based on the features of discovery and verification. Both discovery and verification are essential components of finding reliability and validity in life. Consequently, the scientific basis of sociology clearly suggests that the discovery process and the issues of verification should be given equal significance in research methods. â€Å"If priority is given to the discovery process, the issues of verification, reliability, and validity become more than technical in nature†¦ If issues of verification are placed above the discovery process, a wedge is driven between the goals and the methods of sociology.â₠¬  (Douglas, 268) In the former case, the quality of research is determined by the public elements, whereas the latter case the goals and the methods of sociology are affected. Therefore, discovery as well as verification should be given equal relevance in finding reliability and validity in life.

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay Example for Free

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay Dr. Henry Jekyll was born in to a society of morality, respectability and religion. It was believed that progress could only be made if everyone was self-disciplined and moralistic. Authors such as Samuel Smiles wrote Self-Help guides. All this was aimed to help the rich get richer and the poor get poorer. In an age of stern, industrious hypocrites, respect was everything to the upper and middle classes. People denied themselves alcohol, gambling and prostitution to gain the respect of others. Jekyll refers to these denied as pleasures. People lived without these pleasures but soon began to wonder what they were missing. This brought about the slum adventurers. These were middle and upper class men who wanted to keep the respect of their society but, through anonymity, still indulge in the pleasures the poor slums had to offer. They would work by day in their offices and at night would journey down to the alleys of the slums. A person such as Mr Utterson, a London lawyer who does not wish to indulge in pleasures is of a vicarious nature. It is noticed that though he enjoyed the theatre, [he] had not crossed the doors of one in twenty years. It is this vicariousness that helps him solve the case of Dr. Jekyll and Mr Hyde. Utterson is the opposite of Jekyll in the way that Utterson keeps the respectability of the Victorian society, whereas Jekyll rebels. The rebellious nature of Jekyll leads him to discover how to transform his appearance. Dr. Lanyon, a respectable conventional doctor of Victorian society frowns on Jekyll mostly secret work, which he refers to as unscientific balderdash. In the beginning it is difficult for us to feel sympathy for Dr. Jekyll: he is acting by his own conscience. At this current stage, he is in no way addicted to Mr. Hyde. Even the sight of Mr. Hyde pale and dwarfish who gave the impression of deformity but with no nameable malformation, according to Mr. Utterson, who had taken a loathing to my gentleman at first sight, should have forced Jekyll to recognise that Hyde was evil. It is very difficult to feel sympathy for Jekyll after we are told about when Hyde trampled calmly over a young girls body. Normally after this event anyone else would have ceased his transformation into Hyde. But Jekyll starts to become addicted to taking the drugs (as with modern addictions) and continues to turn into Hyde even after trampling the girl. As if trampling the girl was not a big enough deterrent Hyde brutally murders Sir Danvers Carew. Jekyll, knowing what had happened, easily accepts it and shifts the blame to Hyde. He shows this in Dr Jekylls full statement of the case, it was Hyde, after all, and Hyde alone that is guilty. The ease at which he accepts this and shifts the blame could almost be inhuman. But after he discovers that he begins to change into Hyde spontaneously, without the drug we see he is very self centred and selfish, I must have stared upon it half a minuteI rushed to the mirror my blood was something exquisitely thin and icy. Even though Jekyll is selfish about this, not mentioning what a terrible thing that he made now controls. We can feel some sympathy for knowing that he is trapped and at anytime Hyde might emerge over which Jekyll has no control. Alternatively we can have sympathy for a man that failed to have foreseen what would happen and stopped the process as soon as possible. But he continued to satisfy his need for the pleasures which otherwise eluded him. It is also very difficult to feel sorry for someone who knows and remembers what happens, but does not take action to prevent it. My two natures had memory in common. Surely the memories of the girl and Carew should be painful enough to force any sane and humane person to put a stop to Hydes actions. Hyde goes into hiding after Carews murder in fear of being hung, should he be caught. This removes a lot of the sympathy we may otherwise feel towards Jekyll at this point, as yet again he shows signs of being selfish and putting himself before everyone else. Some of this sympathy is regained when he is in hiding, he begins to show genuine remorse for Carews death. In the statement of the case, Jekyll finally admits to Hydes evil by saying It was no longer the fear of the gallows, it was the horror of being Hyde that racked me. This shows that Jekyll has become altruistic. Jekyll has now begun to put himself after everyone. He now excepts the he must not let Hyde free again for fear of him committing more evil. It is now we finally begin to feel sympathy and start to respect Jekyll for trying to put a stop to Hyde. Finally Jekyll commits suicide to save the world from the terror and evil Hyde could unleash. This gains him the greatest respect and sympathy. He took his life to save others from the extreme evil he had inadvertently created. He finally takes ultimate responsibility and puts a stop to Hyde. In conclusion I think that Jekyll was a victim of Victorian society where respect was everything. In some parts it is hard to offer our sympathy but his final act was one that one must respect and offer sympathy for the pain Jekyll went through. As we have seen restricting things from people can only bring out the bad side of them, as Jekyll explains, My devil had been long caged, he came out roaring. Personal freedom is one of our greatest assets and one we take very much for granted.

Barclays Bank SWOT Analysis

Barclays Bank SWOT Analysis Barclays was started by the British Empire and it characterizes as the British banking from twentieth century. Barclays appeared as the largest bank of Britain in 1950. Due to the ferocious competition in 1980 and because of its lending policies Barclays banking became imprudent. Later on Barclays built its empire in 50 countries. Innovation and adoption of good marketing strategies leaded the Barclays as one of the largest banks all around the world. Main objective of Barclays is to give value to the customers and clients. Barclays has employed almost 135,000 workers in 50 countries. It offers devoted services to small and medium businesses. Barclays income before tax is approximately 7 billion. This profit returns shows the good portfolio management of business. Services that are providing by bank are unique and innovative. Ambition of Barclays is to become one of the leading banks in all over the world and to provide the services to the financial industry globally. Meaning thereby, providing full and innovative retail and wholesale services to the customers. Barclays strategy focuses on the identification of needs of customers and then providing them services accordingly. Barclays follows the principle of making profit, investing that profit and hence growing. BARCLAYS SWOT ANALYSIS Strengths Strength of the company is taken as the internal element. The strength factor represents and focuses those elements within the company that become the strong points of that pertaining company. Barclays is founded in 1896 and it is enjoying benefits from the strong penetration exists in the banking industry. Barclays is providing its services in 50 different countries. Barclays group is one of the leading and rapidly growing groups in the world. Main strength of Barclays is that in banking sector and by asset base it is the third largest bank. And in market capitalization perspective it is third largest bank in United Kingdom. Barclays has the wide customers base and strong growth base in all over the world. Barclays networking for the distribution is very strong and it has multi-channels available for distribution networking. Branches, automatic teller machines, online banking services, on phone banking services and its relationship managers are all considered as its sources and channels of networking. Barclays workers and employees are more innovative and are more passionate towards their work. One of the strength factors of the bank is its operational efficiency. Physical and financial resources available to banks are very good. Its operations are well diversified. Barclays diversified operations include the retail banking, consumer lending, home financing, lending to small and medium enterprises, corporate banking, banking in investments and asset management. Barclays was the first bank that launched and introduced the credit cards in United Kingdom and till then Barclays brand name has embedded in the minds of the customers. Strong brand name has become the strength of the Barclays bank now. Bank has carried out its operations in credit card line with the help of the sponsorship that was provided by the English premier league. Financial performance of Barclays bank is very good. It takes help of technology for improving its banking services as it gives response electronically to the queries of clients. Barclays provides innovative financial services to the clients by using the information technology. It is providing online security so that thefts and frauds will be prevented. For this security Barclays bank is using different software. Fraud cases will be avoided by using the software. Barclays bank is geographically diversified bank and it performs its business operations in different countries. Branches of Barclays are widely spread in all over the worlds. Bank takes the benefit from the geographical diversification and it spreads its risks widely across the countries and gets advantage of the economies of scales. Opening of new branches of Barclays bank and renovation of the branches in different countries will attract the clients and will enhance and boost the performance of Barclays banks. Barclay applies different marketing tools like product mix and gives importance to the services that are provided to clients and hence focuses more on the customer relationship management. Weaknesses Weaknesses are the internal factor of the company. Company is affected adversely because of the presence of these elements. Company should try to eradicate these negative factors in order to enhance its business performance. Impairment charges in Barclays bank are very high. These charges occur due to the impairments of loans, more chances of bankruptcy and poor loan recovery management. Bank efforts for the recovery of loan from businesses and credit cards are not good. Barclays brand image has affected a lot by the unethical activities and wrong promotion of bank through advertisement. Barclays was also fined for these unhealthy and adverse promotions. More controversies and questions arouse due to that brand image. Due to this deteriorating and bad brand image, Barclays performance has affected a lot. Investors give more importance to the ethical issues and after these unhealthy activities many investors drew their investments back from the bank. Banks capital ratio is less than the average industry ratio. Bank can face difficulty in the case of financial crises due to this low capital ratio. Due to the inefficiency of operations, bank has low return on assets and less profit margins. Moreover Barclays cost on income is more as compare to other banks. More cost income ratio of bank represents the inefficiency of the business operations of the bank. Barclays failed to cope up with the integration between information technology, business processes and brand. It did not gain success in the planned synergies and outcomes. Barclays has fewer branches in the region of Asia. Banking industry is emerging and growing in Asia. Barclays did not take these openings in account and this is considered to be the strategic negligence of the bank. Bank can avail opportunity by opening the branches in Asian countries. Bank is paying large bonuses and incentives to its directors and this has become the source of criticism. Banks dividend policy is less attractive to the investors and as Barclays is paying fewer dividends to its investors. Banks marketing strategy is not up to the mark and people are less aware of the bank due to the absence of marketing campaigns and promotions. Barclays are paying less consideration towards the adoption of the modern technology and equipments. Sales promotions of Barclays are not striking the customers attention they need to be improved. Opportunities Opportunities are external factor for the company. As the name indicates this element identifies the opportunities available in the market for the company. Company can gain competitive edge on other companies by availing and utilizing the opportunities available to it. Numerous opportunities are available to Barclays due to the increase trend of globalization. Banks are performing their operations globally and Barclays can take benefit from this positive outlook of globalization. With the growth of the global banking industry Barclays being the leading and well positioned financial institution can exploit the financial market by expanding its deposit base. Barclays can take advantage of emerging economies by strengthening its positions in the retail and commercial banking operations in those growing economies. Diverse opportunities for the growth of revenues are available in United Kingdom for Barclay. Trend of corporate lending is also increasing and Barclays can exploit this opportunities by giving more loans to corporate sector. Operational efficiency of Barclays can be increased by applying the good asset management principles. Increase in mergers, acquisitions and renovations in banking industry give the positive opening to banks. Barclays can utilize this opportunity as investment banking industry is expected to expand and it can increase its operating cash flows by making acquisitions. Due to off shoring of financial institutions cost of investment has decreased. Banks are opening their branches in those countries that are less costly to obtain the cost efficiencies. Barclays can fortify its working in Asian banking industries like in Indian market in order to achieve the cost efficiencies and to gain more profit and return margins. Objective of Barclays is to provide the good services to customer worldwide. This objective provides lots of opportunities to Barclays like cross-selling its products across many countries. Barclays can exploit, expand its branches, avail opportunities and set its operation in the Asian banking industry. Barclays can use high tech-technology by adding more websites that contains sufficient information of Barclays banking. Provision of welfare is also ceased in those countries where the cost to the government has increased but Barclays can make use of the trend of provision by itself. Barclays can attract more investors by formulating good dividend policies and by providing good returns to the shareholders. Use of good marketing strategy like product mix enhances the efficiency of the business and Barclays can use the tools and techniques of good marketing strategies for grabbing the customers attention. Barclay can also take hold of other banks customer by providing good services that conforms to the need of the customer. Cost efficiencies can be gained by Barclays through the opening of branches in the low cost locations like in Asian countries. Integration of business processes with the information technology can provide more synergy and success to the bank. Barclays can strengthen its brand image by conducting more marketing campaigns, advertisements and promotions. Threats Threats are also the external element of the company. Threat factor in the SWOT analysis diverts the attention of the company towards the pertaining risks in market. Company has to avoid these threats by taking precautionary measures against them. Financial markets have become volatile in recent few years. This financial threat affects the investment opportunities in markets. Investors are hesitant to invest in financial institutions due to the financial volatility. Barclays revenues from investments are also affected by this unstable market behavior. Interest rates fluctuations discourage the consumer to take the services of credit cards. When interest rate fluctuates rapidly then consumer becomes conservative and does not take the credit card borrowings. Barclays credit card facilities are also affected by these fluctuations as many consumers are not availing the credit card borrowings now. Barclays has also threat from other foreign banks as these banks can take high proportion and percentage of the total assets within the banking industry and can decrease the market shares of Barclays bank. Barclays has to face many challenges before acquiring the similar size bank or institution as it has failed to acquire the Royal bank of Scotland and there are chances due to this reason that workers of Barclays bank will resist the integration and acquisition of bank. Internet and online banking frauds are increasing with the increase in the awareness of the technology. These frauds are done through system hacking, emails and through telephonic calls. Barclays can suffer a lot from this threat in future. Barclays can be sued as it is famous of making wrong investments from its deposits and from other investments. Barclays has to give proper consideration towards these decisions in future. Bank can go in the state of bankruptcy if these wrong investments decisions of Barclays will continue in the future. More threats are present to bank due to the vicious competition in the banking industry as customers can go to other banks for the same product because of the other banks specialized approach. Customers are demanding more innovative products and it has become difficult for the bank to cope up with these rapid innovations. Bank has to go for online products and different products mix for gaining the customers attention towards its products. Expansion of branches in Asian countries seems to be risky for Barclays and this situation depicts that other financial institutions in banking industry are in more strong positions than Barclays. Barclays is also facing threats from investment as Barclays dividend policy is least attractive to the investors and it is not giving good dividends to investors on their shares. Barclays can face difficulty in gaining the investors attention if it will not amend its dividend policy. Barclays can face threat in terms of its customer service from other competitors like if competitors are advertising their customer services and their care about the customers then Barclays can lose it customers and to retain the customers Barclays has to provide higher level of services than its competitors. CONCLUSIONS AND RECOMMENDATIONS Barclays is one of the largest financial service groups in United Kingdom. Barclays image has become imprudent due to its ineffective policy structure. It was founded in 1896. In market capitalization perspectives and asset base it is third largest bank in United Kingdom. Barclays has good availability of human and financial resources. Barclays has launched and introduced the credit cards first time in United Kingdom. Launching of credit card has embedded the good brand image of Barclays in all over the world. Barclays networking of distribution channels are very strong. Banks branches, online banking services and its customer relationship management are considered as its networking sources. Bank has branches in different countries so it can take benefit of diversifications and can spread its risks widely across these countries. Barclays can take advantage from acquisitions and mergers and can increase its operating cash flows. By off shoring Barclays can gain and enjoy the benefit of cost efficiencies. This cost efficiencies can be availed by opening branches in low cost locations like in Asian countries. Barclays should improve its loan recovery management and should reduce the chances for the loans impairments. Bank should pay heed on its advertisement as its brand image has affected a lot by adverse promotions. Banks should improve its asset management operations and its profit margin ratio. Dividend policy of Barclays in not efficient and its dividend payout ratio is not good. Investors demand good return on their investments and if they do not get good dividends then there is large probability that they will draw out their investments bank. Also sales promotions of Barclays are not grabbing the customer attentions. Barclays investment opportunities have adversely affected due to the high volatility in financial markets. Investors are taking out their money from market due to interest rates rapid fluctuations. Barclays revenues are also affected by this market volatility. Barclays should make use of high and more innovative technologies as fraud cases in banking industry is increasing. Barclays should improve its strategic decisions because it is famous of making wrong investments. Bank can suffer a great loss due to these wrong investment decisions. Bank should provide more innovative products and good services to customers. It should give more importance on the customer relationship management for the retention of loyal customers.

Rainbow Six :: essays research papers

I Recommend Rainbow Six Author:  Ã‚  Ã‚  Ã‚  Ã‚   Tom Clancy Number Of pages:   Ã‚  Ã‚  Ã‚  Ã‚  740 Characters:   Ã‚  Ã‚  Ã‚  Ã‚  John Clark an ex Navy Seal   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alistair Stanley executive commander of Rainbow Six   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Domingo Chavez, the captain of team two Clark is the commander and in charge of starting a new European anti-terrorist group called Rainbow Six. Rainbow Six is split into two teams; team one and team two. These teams are the best there is. They are based in Hereford, England, but any European country can call on them at any time. They run three miles in twenty minutes, every mourning at six am. Only one team is on-call at a time. The team that is not on call will be doing live fire practices. In the first six months of being operational they are called on three times. The first incident happens in a Swiss bank where terrorists taken control. They also have a hostage. Team two successfully takes them out, with only one hostage killed (he had already been killed before they got there). The first mission helps to organize them and fix a few holes in there planning. The second mission is in Germany; an international trader is taken hostage in his mansion. This mission goes too well, thanks to the snipers. No hostage deaths, bu t all the terrorists are killed. The last mission is they are called upon is in Spain, where a team of terrorists take an amusement park and thirty children. They demand their leader, a man named Jackal be released from prison (he was the guy who took the Swiss bank). So to take them down they use a program to disable their cellular phones, their way of communicating, they kill the terrorists one by one till there all dead. Only one child is killed by the terrorists. In the meantime while this is happening, an American hires the ex-KGB agent Popov, now freelance. Popov is hired to get people to do the job in Switzerland, the bank taking, and the taking of the International trader in Germany. The person that has hired him is the Boss, owner of a multi-national pharmaceutical company that has deals with extremely deadly viruses. The Boss is extremely wealthily. Popov is living in New York he is flying back and fourth from Europe to organize these things. Popov in an attempt to figure out who is thwarting the operations watches the surveillance tapes and notices the same man smoking a cigar after each take down.

The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and the reality TV Show Popstars

The Arctic Monkeys album â€Å"Whatever People Say I Am That's What I'm Not† and the reality TV Show Popstars: The Rivals which produced the band Girls Aloud used innovative but very different marketing techniques to sell themselves to their target audiences. How have those strategies changed from previous techniques to make music more accessible to audiences? The music industry is a worldwide business covering many genres and it is hard to define it as one single thing. Within the music industry are a large range of different markets, all targeting their products and musicians to very different audiences. There are many aspects to the music industry that need to be considered in terms of image, audience, audience size and genre. These will all affect the way a band is marketed to its audience. It is well known that â€Å"making it† in the music industry as an artist is no easy task. Over the past 40-50 years, many bands have tried and failed spectacularly. However, some have flourished and made their mark in music history, such examples include â€Å"The Beatles†, â€Å"Queen† and â€Å"The Rolling Stones†. Audiences that need to be considered by music marketers are divided into a wide range of categories such as age, gender, occupation, social grouping, region etc. In order to target specific audiences effectively, bands may need to be branded in a certain way. Branding is usually described in terms of products and is where the product is given a certain image and personality traits in order to appeal to its audience. For example, the brand Levis describes itself as â€Å"Sexy, Original and American† therefore personifying its products. In terms of bands, branding should incorporate image and music style, especially when targeting niche groups of people. Over the years, there have been clear differences in audience, shown by their different personal images e. g. Punks, Mods, Grungers, Goths etc. Marketing of bands has to adapt and be completely specific to the typical audience of that music genre and so must be presented in an appropriate style that will sell their music. People are eager to buy into the brand of a band by incorporating that certain image into their personal appearance and lifestyle. For some bands, promotional tactics must fiercely focus on image to sell the product to that particular audience who are themselves branded a certain way. This effort by record labels to promote bands by appealing and emphasizing a certain image is becoming increasingly popular. Scissor Sisters are one example of a band who's image is a central focus of who they are and what they do. Their image is evident of records companies efforts to appeal to particular audience niches. Although in the USA Scissor Sisters have had much less success than they have had in Britain (many main stores such as Wal*Mart did in fact refuse to stock the first album due to their image and portrayal) they still vigorously emphasize their happy, camp image. In their videos they have used varying techniques to play on the ideas of sexuality in our modern society, thus creating a new and varied piece which is not comparable with anything from the past. They frequently use a colourful range of backdrops which are sometimes quite cosmic or fantastical (e. g. in the videos for â€Å"I Don't Feel Like Dancin'† and â€Å"Take Your Mama†. in one of their earlier videos for the single â€Å"Filthy Gorgeous† MTV were forced to eventually stop showing much of the content of the video as it contained sexually semi-explicit scenes. This did cause some controversy as complaints were made about the content of the video, this only sought to increase popularity and radio air play of the single which eventually achieved a chart position of number 5 in January 2005 and number one in the dance chart. Scissor Sisters although new in terms of its topical coverage of sexuality also dates back to the era of glam rock, their influences are also seen to be varying e. the Bee Gees, Duran Duran, Queen, David Bowie etc. Therefore they may appeal to some of the older generations as well as to members of the gay scene, for whom they have become a major symbol in British society. They have also broadened to reach a younger audience through their success in the UK Charts and frequent air play on radio stations aimed at the 11-25/30 age group such as Radio 1. This in itself shows how the branding and image of a band is adamantly important if people are going to want to relate and buy into the music and values of that band and why i t is such a major focus for record companies. A major tool for music marketers in recent years has been the Internet. From vinyl to cassettes to CD's to downloading files, music has developed with technology over the past 40 years. The increasing accessibility for people to music was brought about originally by the increasing numbers of record stores and increasing interest in different music. In the early 1970's, for example, Richard Branson originally ran a mail order service for buying records, this then developed into â€Å"Virgin Megastore†, a high street chain that made music readily available to a larger audience. The development of access to music continued steadily throughout this period with the introduction of more music extravaganzas such as festivals and in the 1980's, the launch of MTV, the first television channel to be entirely music orientated. The development in technology allowed widespread access to different audiences, as nearly every media division began to cover aspects of music e. g. TV, Radio, genre specific magazines etc. It fast became difficult to avoid exposure to music and its marketing. The rise in popularity of the internet as a promotional medium today demonstrates this idea. In recent years, the Internet has become far more accessible to more people. This has led to increases in Internet marketing as a new way of letting everyone know about an artist. It is reasonably cost effective and the audience is a mass one, spanning the entire world (the number of people using the internet worldwide (as of November 27th 2006) was estimated at 1,076,203,987) A recent positive example of Internet marketing can be seen in the rise of the band â€Å"The Arctic Monkeys† to fame. The bands marketing strategy has been clear-cut in showing the importance of fans to a bands success. This began in 2003, after several gigs, the Arctic Monkeys decided to burn their tracks onto CD's to give away for free to fans. Due to limited copies, many of the fans ripped the music onto their computers in order to share the files with others through mediums such as instant messaging, e-mails and forums. The band did not object to the increased sharing of files, although this was technically illegal, as it led to increased popularity of the band, as they became better known. This can be identified through an article and chart written by Heather Hopkins (Director Of Research for Hitwise UK website), November 11th 2005, shown in Figure 1 in the appendix and supported by the following quotation: â€Å"The first chart below shows that in April, when the band was virtually unknown, visits to www. arcticmonkeys. com came from chat rooms and blogs. Search engines became a more important source of visits in June as the band's name recognition grew. † This clearly demonstrates the importance of viral marketing to the success of the band. Many mainstream music brands are slightly wary of viral marketing, despite its benefits it can prove quite negative and can also lead to illegal sharing and music being leaked onto the Internet prior to its official release, for example in 2002, Eminem's album Encore was leaked on to the internet and the promoters were forced to bring the date of official release forward. As much as bands can gain high acclaim and popularity through forum and chat room discussion, there is also the risk they could gain a lot of negative criticism, which would discourage people from buying their music and merchandise. Another example of effective Internet marketing, also used by The Arctic Monkeys and many other bands, are sites such as My Space and Yahoo music. My Space offers bands own personal pages where people can easily leave their own comments on the songs and the bands performance at recent gigs as well as listening to the songs free of charge or accessing previews of up and coming releases. Many bands also publish their tour dates on My Space. My Space has generally appealed to a mass, younger audience from around 13-30 of both sexes, this is typically as a lot of the music promoted by My Space is new and there are fewer My Spaces for some of the older bands and therefore there is little to interest older audiences. It is also widely believed that todays young people are of the â€Å"technological revoloution† and the general acceptance is that computers are of more interest to them than some other older audience members. The popularity of My Space is now leading to other websites such as Bebo and Xanga being formed which offer similar services. This again broadens the scope by which music promoters can publicise their musicians to different audiences. Rupert Murdoch, the owner of BskyB, The Times, News Of The World and The Sun recently purchased (through his international company News Corp. ) the company Intermix Media Inc which own My Space among other themed social networking websites for $580 million. Murdoch is often seen as a dominant figure in British Media, and rightly so as he owns two of the leading newspapers. He is thought to be partially responsible for swinging to the side of the Labour party in 1997 and there by causing the election of PM Tony Blair, who soon became a close ally of Murdoch's, much like Thatcher before him. Many British citizens feel threatened by Murdoch's media power, yet still many of them buy into the My Space idea and the revenue continues building as more and more diverse and newly established bands start using My Space as the beginning of their steps to promote music. Increased hits on the site means more powerful companies advertising in association with My Space, therefore leading to higher annual revenue for Murdoch. This shows evidence of the importance of internet advertising to modern business. Yahoo Music is another excellent promotional tool, which has a wide variety of music videos available free for public viewing. It also runs special features on certain bands as well as exclusive interviews and performances. This has proved extremely popular with bands and promoters alike, as it is a cheap form of marketing which is also highly effective. It requires little advertising as most fans of the bands are already aware of the bands website and they are usually linked to their My Space etc. Viral marketing acts as the main promotional form behind the internet promotion phenomenon. Viral marketing refers to marketing techniques that use existing social networks to increase brand awareness, they may include many internet based mediums such as blogs (many bands use blogs to create on tour diaries e. g. Watford based band Mohair. ) chat rooms and instant messaging are also forms of Viral marketing. Throughout the 20th century, technology has experienced many developments and decades of technological advance, in particular in more media orientated areas. For example, the 50's became the era of the television. More and more families owned television sets in the UK and this was clear when 20 million tuned in on the 2nd of June 1953 to watch the coronation of Queen Elizabeth II. This showed just how popular television was becoming as a medium for broadcasting what was going on in the world. This technological revolution continues today as we go through what has become widely known as â€Å"The digital revolution†. Television has expanded further to include more and more channels, which can appeal to smaller, niche audiences. This has been of great value to musicians and their promoters; they can now target their audience more specifically. For example, a band like the Arctic Monkeys who have become more of a â€Å"mainstream† rock act may be promoted through general chart music channels such as TMF and The Hits who appeal to those interested in that area of music. On the other hand, acts like Marilyn Manson and Iron Maiden may be promoted on Kerrang! As they are aimed at a more niche audience and are not so much part of the chart music industry. Kerrang! Is already an established brand in itself, the magazine from which it originates was first published in 1981 and originally covered a lot of new wave British metal. If people have certain expectations of a television channel, they can make the decision as to whether it interests them or not and if it does the niche audience for that genre can be targeted effectively by the music promoters. The increase in channels has led to a wider variety in television broadcasting. As a result, to keep the publics interest, terrestrial channel corporations such as the BBC and ITV have realised they need to develop newer more innovative programmes to keep up their audience figures. This is particularly important for Channels 4, 5 and ITV, Who unlike the BBC receive no public funding and gain all their income from advertisers. In order to increase viewing figures and boost profits, the channels have tried many different tactics and one of these has been the increasing development of Reality TV. Reality television is a genre of programming in itself, which usually presents unscripted pieces and may document actual events or people. The use of real people instead of actors has led to a real explosion in the use of reality TV since around 2000 when Big Brother began in the UK. Comparatively to 10 years ago it is now much easier to become a celebrity, and in a society that is becoming more and more celebrity obsessed, this has increased the popularity of reality shows where normal every day people are documented. The audience almost craves the â€Å"fly on the wall† type documentary where they are able to perceive and form their own judgements of others through surveillance. Simon Fullers â€Å"Pop Idol† originally kicked off the music and talent based reality television we know today. Simon Fuller was well know already in the music industry for being the manager of the Spice Girls during their highly successful mid-1990's period. He was also responsible for the band S Club 7 who were formed to appear in the children's television series LA 7 and Miami 7. The idea for â€Å"Pop Idol† proved exceedingly popular in the UK as hopeful singers entertained the nation with notorious displays of â€Å"talent† on our television screens. Fuller went on to develop this idea in other countries such as America. The first series of American Idol was highly successful and was responsible for the discovery of Kelly Clarkson, now a hugely popular international pop star. The basic format of the programme has led to various spin offs including more recently X Factor and in September 2002 â€Å"Popstars: The Rivals†, which resulted in the band Girls Aloud. The show aimed to whittle down the thousands of contenders that auditioned to just two 5 piece groups of boys and girls, One True Voice and Girls Aloud. The current success of Girls Aloud has proved that even manufactured bands can succeed in the record industry if they are promoted and marketed in the right way. A manufactured band is a group of people put together by a record company, or in this case a television show in order to make a profit and give publicity to the medium through which they are published. Manufactured bands are often selected because of looks rather than actual talent in an attempt to appeal to a modern society where beauty and appearance is clearly adamantly important. In relation to Reception Analysis however, not everyone reacts in the same way to the presentation of these manufactured bands, although younger audiences may seem them as figures they can aspire to be, critics often think of manufactured bands as being damaging to the music industry and synthetically artificial. In the 1960's, the first manufactured band â€Å"The Monkees† were brought together as the central focus for a television show of the same name in LA, California. However, the real era of the generic manufactured â€Å"girl/boy bands† began in the nineties. In an attempt to focus on a younger audience, record companies compiled different individuals with certain images in order to appeal to different segments of that audience. Bands such as The Spice Girls, Atomic Kitten, Take That, N*Sync and Backstreet Boys all enjoyed chart success in the nineties and many critics have now built a formula of these bands that is easily recognisable. The media critics and the public have developed a definite dislike for these manufactured artists. Therefore it is questionable as to why Girls Aloud have been so successful. Girls Aloud have been innovatively marketed right from the start of their careers in 2002. They began as contestants on a television show and viewers watched their progress all the way to the final. The Uses and Gratifications theory suggests that for a television show to captivate its audience, it should incorporate certain methods that allow the viewers to interact, relate and enjoy watching the characters in the programme. In the case of Girls Aloud, following their progress allowed viewers to develop personal relationships with the girls as they were regularly featured on an almost daily basis between September and December of 2002. An added benefit to the band was that their first single â€Å"Sound Of The Underground† was put up against their rivals One True Voice for Christmas Number one that year, this in itself generated considerable publicity for the band. In Chart history, the Christmas number one shows a true landmark for an artist and to reach is considered a yearly achievement. Girls Aloud succeeded in gaining the Christmas number one position for that year pushing their opponents to one side. Again, the idea of â€Å"Girl Power†, originally an element of the Spice Girls in the nineties was some what revived which may have given the band further appeal, especially to a younger audience. The beginnings of Girls Aloud and the Popstars: The Rivals show generated a lot of media interest especially from the tabloid newspapers. Particularly, the scandal involving potential band mates being disqualified from the show, or in the case of Nicola Ward, refusing to sign the contract. This proved to be good for the group and initiated promotion of the bands image, even before the television series ended. When Girls Aloud then officially began their career as a band they had effectively been given a boost already by the television shows and so they already had an established fan base, giving them much advantage over bands starting from scratch. This was a similar tactic to that used by â€Å"The Monkees† 40 years previously, however developments in technology and increased television ownership and availability of channels made this all the more effective for Girls Aloud. From these origins, Girls Aloud have been marketed using many different media forms. The girls themselves are seen as the typical models of female perfection that are such role models to young girls. They are regularly featured in such gossip magazines as Heat, Closer and OK! And so they are a central focus in today's modern celebrity obsessed society. Girls Aloud have been described as remaining â€Å"constant tabloid fodder†. Suggesting their marketing strategy is to gain as much press attention as possible in order to increase their music and merchandise sales. In June 2006, the band successfully generated a large amount of press coverage through a variety of stories and scandals in the tabloids and celebrity magazines. One such example was the press coverage of Cheryl Tweedy's relationship with Ashley Cole and her holidaying with the â€Å"WAGS† at the World Cup. This was a frequent feature throughout the summer months in all the gossip magazines and red top tabloids. Although not planned as such, this also acted as a promotional tool for the band as Cheryl, as their representative, was showing a more glamorous, rich image. Her association with well known celebrities e. g. Victoria Beckham also meant that she was receiving more media attention for the band from a larger audience which could potentially increase their international scope of fans and record sales. This increase of public interest may have also been part of the plan to further promote the bands other promotional tactics, for example their â€Å"Fly-On-The-Wall† Documentary â€Å"Girls Aloud: Off the Record†. Image is of course a central focus of the Girls Aloud current marketing strategy, they have a large male fan base and so their portrayal must be one that emanates both beauty and sex appeal as it is common media knowledge that â€Å"Sex Sells†. A recent criticism of bands like Girls Aloud and other popular female media figures is that they are projecting a bad image as role models to younger females. Society has quickly become celebrity obsessed, especially as it is now more easy to become a celebrity than ever and the â€Å"perfect body image† has never been more important in the media than it is now. Eating disorders in young females are increasingly being blamed on the media as people strive for â€Å"perfection†. This problem has been largely illustrated recently by the decision by Milan Fashion Week to not include the so called â€Å"Stick thin women† and also Spanish fashion Week â€Å"Ban on skinny models†. However, anorexia is still proving a continuing problem in this country. Another flaw in the bands representation was in January 2003 when Cheryl Cole became involved in an altercation in a nightclub with a toilet attendant, Cole was subsequently charged with racially aggravated assault (She apparently called the toilet attendant a â€Å"black bitch† among other racial insults) and later convicted to a i500 fine and 120 hours community service. This story was a major one in 2003 for all the tabloids and gossip magazines and did little to enhance the girls image as a whole. Four years on from this incident, the girls have been constantly striving to move away from this negative press to gain a more positive image, but one that still exudes beauty and sex appeal. Through promotion of the band Girls Aloud, the image focus means that they are always expected to have a certain glamorous look, if this is not achieved they are likely to receive criticism. However, music promoters must be careful in how they deal with the sensitive issue of eating disorders in relation to their band members in order to keep the press happy and in order to keep fans satisfied. Certain expectations are put on major female media icons appearances, and as suggested by the hypodermic needle theory, if the audience see these icons, they may connote certain beliefs about their image. The hypodermic needle theory suggests that the audience are passively fed these values and ideas and as today's society's obsession with personal image becomes stronger, it is clear the issue needs to be tackled delicately by celebrities and bands such as Girls Aloud. Berger suggested that â€Å"Men act women appear† and this is true to some extent in the case of Girls Aloud, despite their appeal to a younger audience, they often flaunt their sexuality to gain media attention and attention from fans. However they are in some control as they conduct the publicity and their ultimate aim is to entertain fans and make a profit. Figure 3 (See Appendix) is from the magazine â€Å"Arena† published by company EMAP. The magazine is promoted as a more male adult read than â€Å"Lad Mags† such as FHM and Maxim and may focus on more of a B, C1, C2 audience category. It runs a variety of articles on food, films, technology, sex, fitness, music etc and this cover is taken from the March 2005 issue. This front cover features two members of Girls Aloud; Sarah Harding and Cheryl Tweedy. Many connotations are immediately apparent from this cover, connotations which demonstrate the ideas behind their image focussed promotional strategy. The stance of the two girls and their clothing immediately gives suggestion of sexual innuendo, the girls are selling the magazine on this image as it is likely to be the first thing someone will see when they pick it up. The colour of their outfits, black again fits in with the idea of sexual connotations and the fact that Sarah seems to be holding on and in control of Cheryl acts as another sexual suggestion. The image has been taken at a low angle and is lit quite dimly, the lower angle may seek to show their features as well as portraying them as quite domineering and women of sexual prowess, the dim lighting adds enigma to the scene which fits with the subheading â€Å"Warning: contains scenes of an adult nature! and encourages the reader to buy the magazine to see what's inside. Although not typical of all Girls Aloud promotional tactics in written media, this front cover focuses on one segment of their target audience effectively. A more recently developed promotional technique for many celebrities are so called â€Å"Fly on the Wall† documentaries, popularised by programmes like â€Å"The Osbournes† and â€Å"Newly Weds†. Girls Aloud were quick to follow in the footsteps of these programmes when in April 2006 they launched the six-part series â€Å"Girls Aloud: Off the Record† on E4. This promotional tactic was a little different to conventional tactics used by bands for many years, such as posing for magazine covers. It aimed to show the realities of life within the band and in contrast to their image based promotion, it showed the regular ups and downs of the band. This insight into the band could have varying affects on audience members, the idea that they are â€Å"plucked from obscurity to become Britain's most successful girl group ever† could induce personal identity with the band members. There is a realisation here that they were just ordinary people before they formed the group, therefore the audience may better understand their hectic lives and can relate to that as members themselves of our fast paced modern society. The idea behind this promotional tactic would have been to increase awareness of the band and to also encourage people to re-form personal relationships with the band members as they may have done during Popstars: The Rivals. Again, showing the realities of life in the band, like Viral marketing, may have a negative impact on the audience, but it still generates publicity. The opening sequence of Episode One â€Å"Girls Aloud: Off The Record† demonstrates and connotes some of the ideas and values at the base of the bands formation. The opening shot shows the girls being introduced on a stage type setting, with curtains slowly drawing back to reveal them all dancing, this is then quickly followed by some fast edited shots of some of their promotion e. g. press taking pictures, performing, photo shoots etc. The colour and clothing codes used here are very glamorous and colourful and are likely to appeal to the younger trendy female audience that are often seen as one of the bands targeted fan bases. The image of glamour and of the girls having a good time is then balanced out by some more negative portrayals which show Girls Aloud in a contrasting light e. g. showing them swearing, some of the tabloid headlines are shown about them, arguments etc. This juxta-pose of two images acts as a teaser as to what is to come in the programme and even for those unfamiliar with the band, they may still be drawn in to watching the show. Syd Fields theory, although more generally applied to film, can still be applied here and demonstrates the importance of the first 5 minutes of a programme being essential for captivating an audience. In order for marketers to successfully gain fans of the band, the captive audience must be able to gain both surveillance and personal relationships to keep them interested. In this case, the use of voiceovers, talking head shots and the non diagetic sound of one of there popular singles in the background seeks to intensify the audiences curiosity. The interviews and shots seem a very random selection of clips and are enigmatic enough to encourage viewers to keep watching. Although the band is shown in two different lights here, it is clear the glamour could still potentially appeal to audience members and encourage them to relate and therefore like the band. In the past, other bands have also generated publicity through television appearances, on shows such as Top of the Pops, Later With Jools Holland and Friday Night With Jonathan Ross. These are seen as more covert promotional tactics used by PR not to necessarily directly advertise the band to the audience, but to target those who do not necessarily normally take an interest in celebrities and the music industry and who can be reintroduced into that idea through general television viewing. Some of the less conventional techniques used by bands have succeeded in generating the most publicity. One such example is the well renowned incident of punk rock band The Sex Pistols appearing on the early evening broadcast of the â€Å"Today† programme on the 1st of December 1976. Having taken full advantage of facilities backstage and following copious amounts of alcohol, the band caused outrage amongst viewers by openly swearing and being offensive to the equally drunk host Bill Grundy, whose career ended abruptly as a consequence. This â€Å"Filth and Fury† prompted increased public interest in the UK punk scene that was developing at the time and although it led to hostile press and local authorities cancelling gigs, it generated much publicity and for the band and reinforced the rebellious punk image. The bands continued antics built them a reputation which increased their popularity amongst teenage audiences, who were eager to rebel against societies codes and conventions of that time. This proves that even risqui promotional tactics such as that of the Sex Pistols can prove hugely successful and they are still a world renowned band to this day. Music promotional techniques have expanded in recent years with the development of new technology and trends and continue to be highly innovative. The â€Å"Digital revolution† has played a major part in this with new areas for advertising such as the Internet and more Television channels aimed at different market segments. The strategies have developed from some earlier successful music promotion tactics to effectively portray musician image and to also target more specific, niche audiences. The internet is likely to remain core to this developing range of promotion and with increasing numbers of people downloading songs online, and it may well dominate all future marketing techniques.

Free Essays on Email At The Office

Email at the Office Electronic mail, known to everyone as email, is â€Å"the technology of sending and receiving electronic messages over phone lines by computer†(Marty Foley). Any person, who has access to the Internet has email. An estimated twenty to sixty million people have Internet access, and the numbers drastically increase yearly. It is the fastest growing way of communication of this day. As more people begin using email, as well as companies who are becoming technologically inclined, they are beginning to discover the great advantages of it. But, with these advantages also come a few drawbacks. Many companies are beginning to use this as their main form of communication with other companies, but some seem to forget that email is an electronic letter, and they do not realize the need for etiquette. Kaitlin Duck Sherwood best explains the qualities email possesses; â€Å"email is cheaper and faster than a letter, less intrusive than a phone call, less hassle than a FAX.† She also makes a good point that with the use of email, there is no longer a time zone and location issue when trying to notify someone. She believes that email has great capabilities because of its speed and broadcasting ability. Also, because email has such a fast turnaround time, it is much more conversational than the average letter. Though, because of the fast turnaround time compared to a letter, email tends to be sloppier. This has to do with the fact that people are able to respond so quickly and ask questions on anything that seems confusing. The sloppiness of email can be very acceptable in some businesses, but not at all in others. It really depends on the type of organization, its atmosphere, and especially to whom you are writing the email. It is acceptable to write unprofessionally to another coworker, if you are asking them when they want to meet up for lunch, but if you are writing to your boss about a business related to... Free Essays on Email At The Office Free Essays on Email At The Office Email at the Office Electronic mail, known to everyone as email, is â€Å"the technology of sending and receiving electronic messages over phone lines by computer†(Marty Foley). Any person, who has access to the Internet has email. An estimated twenty to sixty million people have Internet access, and the numbers drastically increase yearly. It is the fastest growing way of communication of this day. As more people begin using email, as well as companies who are becoming technologically inclined, they are beginning to discover the great advantages of it. But, with these advantages also come a few drawbacks. Many companies are beginning to use this as their main form of communication with other companies, but some seem to forget that email is an electronic letter, and they do not realize the need for etiquette. Kaitlin Duck Sherwood best explains the qualities email possesses; â€Å"email is cheaper and faster than a letter, less intrusive than a phone call, less hassle than a FAX.† She also makes a good point that with the use of email, there is no longer a time zone and location issue when trying to notify someone. She believes that email has great capabilities because of its speed and broadcasting ability. Also, because email has such a fast turnaround time, it is much more conversational than the average letter. Though, because of the fast turnaround time compared to a letter, email tends to be sloppier. This has to do with the fact that people are able to respond so quickly and ask questions on anything that seems confusing. The sloppiness of email can be very acceptable in some businesses, but not at all in others. It really depends on the type of organization, its atmosphere, and especially to whom you are writing the email. It is acceptable to write unprofessionally to another coworker, if you are asking them when they want to meet up for lunch, but if you are writing to your boss about a business related to...